Fiat Mio

The first ever crowdsourced car

The company has posted some fascinating making-of videos giving people an access-all areas pass to the car making process, including one that explores how they decided upon the shape of the car one that shows the enormous clay modelling machine at work — an huge robotic device with a five-axis mechanical arm that mills a huge slab of clay into a full size 3D representation of the vehicle. The video is in Portuguese, but you don’t have to speak the language to be able to appreciate the process” WIRED MAGAZINE


Year: 2010
Client: Fiat
Agency: Click Isobar
Production Company: Colmeia
Director: Matheus Siqueira & Artur Louback