To announce its sponsorship for the Trip Transformers Award, Itaú launched a 100% collaborative campaign. Through Instagram, the bank encouraged the sharing of images that inspire actions to initiate a transformation. The following videos are the call to action and the result of the final campaign with over 1000 images recieved.
Credits
Year: 2012
Client: Itaú
Production Company: Colmeia
Director: Matheus Siqueira
